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How to appeal to wine lovers for St Patrick’s day?

Last Updated: May 24, 2024

If I ask you which is the most famous Irish symbol?
Green, Beer, Saints, Shamrock…
You already guessed it’s St Patrick’s.

As a national Irish celebration, food and beverage must be given special attention.
This is the perfect moment to attract clients to your venue. As an Irish celebration you will probably sell lots of beers. But don’t forget that is also the perfect way to appeal to your customers to wine by the glass.

We give you here a few tips to ensure success for your business this St Patrick’s day.

How to create St Patrick’s theme wine by the glass program?

Irish food is most of all combination of meat which is highly appropriate for wine selling… Not only beers.

The best way to captivate your customers to consume wine is:

1) Choose different types of wine which suit to this event

Take the example of the Irish Stew, a famous Irish dish with lamb and turnip. This dish like all the Irish dishes can pair well with different kind of wines as Red wine or White wine.

You can find a red wine with blackberry, cherries and pepper nose aromas, with also fresh, supple and ample in mouth. The finish is dominated by smooth tannin like the 2014 Domaine Mandourelle Rouge 3 Stars from Corbieres in Languedoc area, France. Or the 2014 Napa Valley Cabernet Sauvignon, California, USA.

Enjoyable and warm wines, just as Irish people.

1) Domaine Mandourelle Rouge


2) Napa Valley Cabernet Sauvignon


You can also offer White wine to make the difference, and take advantages of the freshness features of this kind of wine.

For this, choose a white wine with sugar and minerals aromas to cut with bitterness of Irish dishes and beers.

The perfect white wine can be a 2014 Coteaux du Layon-Faye, Domaine Juchepie, Anjou, France with an important nose and mouth sweetness. Or a creamy white founded in stony mineral and juicy acidity shown in the 2014 Chateau Montelena, Chardonnay, Napa Valley, California.

1) Coteaux du Layon-Faye, Anjou


2) Chateau Montelena, Chardonnay


The only mistake you must not do is to offer wines which will not open other horizons than those brought by beers. All is a feeling question!

2) Showcase these wine bottles to catch your customer eyes

Once choosing your wine bottles you need to present them to your customers and be ready to serve them.

Showcase a bottle as an eye catcher and serve the wine in an efficient manner are two different things, add to that pouring a taste or a 5oz. glass, the task becomes harder…

To satisfy all these actions you should use a wine dispensing machine. This innovative tool will help your business to present a selection of premium bottles, offer a taste before a half glass from a pure wine without any sediment, at the ideal temperature without forgetting in the perfect quantity of pouring.

These wine dispensing and preservation systems made by Wineemotion are the perfect complement to any wine-by- the-glass program. Our 15 years know how in the wine dispensing market help you all along the process of increasing your wine sales revenue.

3) Train your staff to pour the wine from the dispenser

After taking the advantage of the different bottles and showcased them in a Wineemotion dispensing system.

Your staff can easily manage the customer relationship, by explaining why customer should try a glass of wine, offering a taste while painting the picture of where the bottle came from, and suggest for a full glass or a bottle of wine.

The wine-by- the-glass offering is the finest way to increase your wine selling business in the important events.

We hope that this guide was useful for you and helped you to find new ideas to take advantages of big events to increase your business. Please share and follow Wineemotion USA on social media to find more creative article to grow your wine business.


About Wineemotion

Wine dispensers by Wineemotion™ USA are the perfect complement to any wine-by-the-glass program. Wineemotion™ is the creation of Riccardo Gosi, the internationally renowned creator of modern day wine dispensing systems that have transformed how wine is sold and served worldwide since 2003. Our patented wine dispenser technology eliminates cross aromatic contamination, preserves wine for over 30 days and increases profit by optimizing your wine-by-the-glass program.